Crafting a City’s Visual Identity

Though elements like geography, culture, language, and cuisine may naturally distinguish cities from each other, many also create visual identities to further this differentiation. Details like seals, flags, and mascots also serve a role in establishing a commonality of place, building community and pride amongst residents. These elements help a city define itself and its people, but can they stand the test of time as these places grow and change? Join us as we explore how and why cities craft their visual identities.

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