Crazy Egg & FYI Co-Founder, Hiten Shah, on The Three Steps To Improve Retention

As Product people, we’re accountable to everyone who uses our products. Our goal is to create the best possible experiences possible for them – that is why customer retention is one of the most useful indicators that we are doing our jobs. Why is retention so important to measure, and what steps can be done to improve it? FYI & Crazy Egg Co-Founder, Hiten Shah, talks about the three steps to improve retention, and the benefits of incorporating customer obsession into your work.