Farm-to-Grocery: What Does It Take?

Farm-to-Grocery: What Does It Take? Farmers’ markets and grocery stores both offer bountiful selections of fruits and vegetables, tempting us to buy some to take home or have delivered to our doorstep. But the process of getting food to each of those retail settings can vary significantly. Selling wholesale and selling direct-to-consumer are different beasts, making it difficult to scale a local food economy. Discover the challenges and opportunities that farmers and grocers face as you sample farm-fresh fruit.