Loonshots

Physicist and biotech entrepreneur Safi Bahcall, author of Loonshots, discusses with Stanford professor and bestselling author Bob Sutton a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about radical breakthroughs. Bahcall shows why groups will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice.