LoveRance Live
Hailing from the Bay Area of San Francisco, LoveRance made the transition between independent local rapper and international major-label star within a head-spinning matter of months. With the help of blogs and social media sites such as Twitter, Oliver’s first single, “Up!,” entered the Top 100 of Billboard’s Hot R&B/Hip-Hop Songs chart. Featuring friends Skipper and the song’s producer, IamSu!, “Up!” was an introduction to LoveRance’s laid-back Southern style and caught the ear of fellow San Franciscan and Interscope executive VP of A&R Larry Jackson after being played on local radio station KMEL. At the end of September, a meeting was arranged and the then-24-year-old signed to Interscope, which drafted in 50 Cent to record a verse on “Up!,” which then entered the Billboard Hot 100.