Noise Pop: Her

While still in school, the half-German Victor and the French Simon met in 2007, bonded like long lost brothers, started making music together equally informed by old school soul a la Otis Redding and post-Yeezus hip-hop, and formed HER in 2015. Success followed as the breakout “Five Minutes” soundtracked Apple’s “Shot on iPhone” campaign and eventually generated over 6.7 million Spotify streams. The duo released a pair of EPs Her Tape #1 and Her Tape #2, spawning fan favorites such as “Quite Like,” “Union,” and “Her” and amassing over 20 million cumulative Spotify streams. Merging artfully seductive and provocative visuals and dreamy newer wave pop with a jazz undercurrent, the boys crisscrossed the globe in support of the EPs, including making waves stateside.