Noise Pop: Yumi Zouma
Few artists find a committed fanbase without having ever played live, but in 2014, Yumi Zouma endeared themselves to listeners before their first band practice. Following a four-song EP that immediately caught people’s attention, the act’s inbox filled with requests from publicists and booking agents, long before they saw themselves as a real band. Everything they’d created had been online, passing files back and forth between Christchurch, Paris and New York. Thrust into the spotlight, their first live performances were in sold-out Australian theatres supporting Chet Faker, after which they headed back to New Zealand to open for Lorde on her post-Grammy winning homecoming tour.