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Opening Weekend: Levi Strauss “A History of American Style”

Sat 2/15/20 @ 11:00 AM

Showcasing Iconic American Style

In 1873, at the end of the California Gold Rush, Levi Strauss & Co., named for a Bavarian Jewish dry goods merchant in San Francisco, obtained a U.S. patent with tailor Jacob Davis on the process of putting metal rivets in men’s denim work pants to increase their durability. It was the birth of the blue jean. The Contemporary Jewish Museum is pleased to present Levi Strauss: A History of American Style, an original exhibition showcasing the life of Levi Strauss, the invention of the blue jean, and their iconic place in the history of American style.


Learn more about Opening Weekend: Levi Strauss "A History of American Style"

Audience: All Ages
Full Price (incl. fees): $16.00
Contemporary Jewish Museum
736 Mission Street
San Francisco
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Contemporary Jewish Museum
736 Mission Street, San Francisco

1 Review

  1. Avatar
    Barbara E.

    Fascinating! Beyond expectation!

    This is a fascinating, proudly SF, stunning exhibit with many facets.. There is something for every interest: history, fashion, SF panorama, ‘49er gold miners to Rock royalty, hands on exhibits, cowboys to fine art & pop art,
    I’m planning to return, with friends in tow

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Photo Credit: Contemporary Jewish Museum

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Photo Credit: Contemporary Jewish Museum