TechCrunch Product Lead on Managing Legacy Products

Brand new products are built under great blue skies of possibility. It is much simpler to build a great product from the ground up than it is to inherit an in-market product with a long history and turn it around. Given our desire to innovate and move forward, how to do you work with members of your team who are used to “the way things have always been?” Most importantly, how do you connect with customers who feel the same way? TechCrunch Product Lead Nicole Wilke talks about the advantages of working on legacy products and review strategies that can drive them forward without having an existential crisis.