Thrive

Since 2008 Santa Cruz based Pop/Rock/Hybrid-Reggae band Thrive has been paving its path in the music world. In October 2010 the relatively unknown band put out its album Gratitude Attitude and would shock the scene. The album would reach number four on the iTunes Reggae Charts and would start the motor for the machine that is called Thrive. Thrive would build on its success with regional tours with front-running reggae artists SOJA, Iration and Tribal Seeds, along with statewide headlining tours on their own and massive shows with other artists including Rebelution, JBoog, The Green, and Katchafire.